In this throwback episode, we have Grant Polachek, head of branding at Squadhelp.com—a top‑rated naming platform serving over 20,000 clients ranging from early‑stage giants like Nestlé and Pepsi. Grant emphasized that effective branding sits at the intersection of copywriting, creativity, and business strategy, helping companies translate their vision into a compelling brand narrative. He outlines a simple yet powerful naming framework: start by clarifying who you are and what you aim to create (the business plan), identify your audience, decide the desired perception and tone, and then develop secondary branding elements that capture the core idea. Grant shares that their smart dashboard surfaces the four most critical naming factors, curates ideas, and delivers real‑time alerts, enabling rapid, data‑driven iterations that large companies now prefer over traditional agencies. Website: www.squadhelp.com Previous Episode: iam386-head-of-branding-helps-corporations-with-product-naming Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE . I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3 . Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
