In this episode, Gresham walks listeners through his current stage: day 281 of his franchise‑broker path, experimenting with low‑cost investments to test scalability, and applying the “Who Not How” principle. He draws parallels between franchise brokering and affiliate marketing, noting that both rely on cultivating long‑term relationships that culminate in sizable purchases. Looking ahead, Harkless plans to bolster his outreach through newsletters, community‑building initiatives, and possibly leveraging existing team members as the “who” to drive growth. With 12‑week goal frameworks focused on revenue rather than rigid tactics, he remains hopeful and committed to iterating on his strategy while inviting feedback and collaboration from his audience. Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE . I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3 . Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
