In this episode, Gresh shares the evolution of his franchise‑building process, noting that it took roughly a year to clarify his target market and strategy. Initially, he aimed at individuals who had been laid off, but he soon realized the more lucrative audience comprises employed professionals who are silently considering additional revenue streams. He explains the financing paradox: without a steady job, securing SBA loans is tough, yet a layoff eliminates the income needed to fund a new business. Consequently, he refines his outreach to those on the brink of layoffs or actively seeking semi‑passive franchise opportunities that can coexist with a full‑time job or another venture. After a brief dip in momentum over the past three months, he recommits to a new pivot, emphasizing daily progress, continual prospecting, and creativity in securing funding. Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE . I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3 . Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
