#83 From marketing star to CEO of 18 dealerships, Selling 20,000 cars a year, Where he's heavily investing, Fixing the Jeep Cherokee 4xe sales slump | Robert Ourisman Jr., CEO of Ourisman Automotive Group

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Robert Ourisman Jr., CEO of Ourisman Automotive Group, where we discuss: Going from marketing star to CEO, selling 20,000 cars a year, fixing the Cherokee 4xe sales slump, where he's heavily investing, fighting with automakers on inventory allocation and much more. This episode of the Car Dealership Guy Podcast is brought to you by: Stream Companies - Full-service, fully integrated, tech-enabled ad agency doing the ordinary extraordinarily well. Learn more @ https://www.streamcompanies.com/ Impel - From website, chat, sales, and service, Impel AI is custom-built to achieve your business objective featuring a proprietary blend of large language models, automotive optimization layers, and seamless integration with your entire tech stack. Learn more @ https://impel.ai/ Car Dealership Guy Industry Job Board - Connecting world-class talent with top-notch companies in Automotive. Find your next role—or start hiring today—at CDGJobs.com. Interested in advertising with Car Dealership Guy? Drop us a line here Interested in being considered as a guest on the podcast? Add your name here Topics: (00:00:00) - Intro (00:03:21) - The Ourisman family dynamic (00:06:17) - What’s your scale today? (00:07:46) - What’s your father’s current involvement in the business? (00:12:16) - What do you think about your mix of brands and what are you bullish on? (00:14:33) - Why are you focusing on growing your collision business? (00:16:34) - Does EV adoption concern you for service? (00:19:17) - What are you excited about? (00:21:50) - How are you navigating employee retention at the less-exciting brands? (00:26:54) - What operational challenges are you facing right now? (00:28:24) - Leasing penetration (00:31:07) - Accepting allocation (00:33:44) - What is the profit trend for your dealerships? (00:35:21) - What’s your marketing strategy? (00:38:44) - Does anything keep you up at night? (00:41:33) - What’s your outlook for the industry? Check out Ourisman Automotive Group here. Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership) This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.