#24 Acquiring 60+ dealerships within 7 years, Raising kids into generational wealth, Paying $200M+ for a Toyota store & Brett’s blunt message to Ford CEO Jim Farley | Brett Morgan, CEO, Morgan Auto Group

This episode is brought to you by: KEYper Systems - Key Management Simplified. ⁠⁠Fullpath⁠⁠ – Discover Automotive's Leading Customer Data and Experience Platform. In this episode, I'm speaking with Brett Morgan, CEO of Morgan Auto Group. 00:00 - Intro 02:48 - Brett’s background 08:20 - Succession & raising kids in generational wealth 13:51 - The journey to becoming CEO 29:53 - What Brett looks for in an acquisition 50:50 - Toyota and EVs 1:02:00 - Has dealership profitability peaked? 1:07:39 - Brett’s message to Ford CEO Jim Farley 1:11:37 - Raising capital through private equity 1:20:08 - Finding the best people 1:28:45 - Wrapping up Follow Brett: X LinkedIn Morgan Auto Group Check out ⁠⁠⁠⁠the website⁠⁠⁠⁠ for more and follow me on X ⁠⁠@GuyDealership⁠⁠! Interested in advertising with CarDealershipGuy? Drop us a line ⁠⁠⁠⁠here⁠⁠⁠⁠. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.