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Real lessons from inside the business of multifamily real estate. Ellie Perlman, founder and CEO of Blue Lake Capital, has closed over $1 billion in transactions and owns 4,100+ apartments across the United States. Each week, she shares what actually works in apartment investing, syndication, and building a real estate firm from scratch, drawing on her MIT Sloan MBA and years of operating through every kind of market. No fluff, no guru talk. Just sharper thinking on real estate, capital, and how to invest without getting fooled.
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