Websites That Convert

Welcome to the CanadianSME Small Business Podcast, where we empower entrepreneurs with the knowledge to build impactful online presences. In this episode, we explore effective web design strategies and how small businesses can create websites that not only look great but also convert visitors into loyal customers. Art Karapetov , founder of Consensus Creative , a leading web design agency based in Toronto, joins us to share his expertise. With years of experience helping businesses across Canada, the US, and Europe, Art offers practical tips and proven strategies that can help entrepreneurs enhance their online presence. Key Highlights: Homepage tips: Clear value communication and easy navigation are crucial for retaining visitors. Effective web design: Social proof, white space, and a simple layout increase engagement and conversion rates. Mobile-first world: Optimizing websites for mobile devices is key to success, with over 60% of traffic coming from mobile. Client success story: Consensus Creative helped a Toronto music school increase their conversion rate by over 20% after a website redesign—no paid ads required. SEO integration: Learn how Consensus Creative ensures SEO optimization for better search engine rankings and targeted audience engagement Special Thanks to Our Partners: RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME Google: https://www.google.ca/ For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.