The Human Strategy Premium: Why Raw AI Generated Marketing Fails Business ROI

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. AI is changing marketing forever, but better technology does not replace better thinking. Today, we explore how businesses can combine artificial intelligence, human expertise, and strategic creativity to build stronger brands.

Joining us is Robert Burko, CEO at Elite Digital. With over 20 years of digital marketing leadership, Robert has built a leading agency serving global brands and developed AI-powered solutions that help businesses make smarter marketing decisions.

Key Highlights

1. AI Beyond Prompts: Understanding the difference between accessing AI and using it effectively.
2. Trustworthy Content: Avoiding AI errors through verification and critical thinking.
3. Human + AI Marketing: Knowing when technology and expertise work best together.
4. Elite’s Intelligence Engine: How Elie enhances AI-driven marketing strategies.
5. Responsible AI Adoption: Building a practical roadmap for smarter marketing.

Special Thanks to Our Partners:

• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/.

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.