The Canada–Africa Trade Opportunity: How Due Diligence and Local Partnerships Unlock Emerging Markets

Welcome to today’s episode of the CanadianSME Small Business Podcast, hosted by Maheen Bari. Taking a business across borders is about far more than finding a new market; it takes trust, preparation, and the right local relationships. Today, we explore how Canadian SMEs can build stronger commercial bridges with Africa.

Joining us is Ali Soumah, Founder, President and CEO of ALI SOUMAH BUSINESS CENTER (ASBC). With a multicultural background spanning Saudi Arabia, Senegal, Sierra Leone, Guinea, and Canada, Ali brings a unique perspective on trade, investment readiness, due diligence, and international business development.

Key Highlights

1. Canada Africa Trade: Exploring overlooked opportunities across food, infrastructure, energy, agriculture, technology, and services.
2. Investment Readiness: Turning promising business ideas into structured and financeable ventures.
3. Cross Border Due Diligence: The checks businesses need before entering international partnerships.
4. Cultural Fluency: Why language, relationships, and local understanding can strengthen global business.
5. Market Readiness: The audit and pilot approach SMEs can use before committing to international expansion.

Special Thanks to Our Partners:

• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA

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To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/.

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.