Fractional vs. Full-Time: How to Lead Marketing Under $10M

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore how startups can scale strategically by building the right foundation before investing heavily in growth.

Joining us is Cyril Kowaliski, Founder of Sugarcube Strategy. With deep experience across global brands and startups, Cyril shares how founders can move from scattered efforts to structured, data driven growth.

Key Highlights

1. Sequencing Growth: Cyril explains the right order startups should follow before investing in marketing.
2. Product Market Fit: Cyril shares how founders can validate true market demand.
3. Fractional Leadership: Cyril highlights how fractional CMOs bring strategic clarity without full time cost.
4. Leader vs Agency: Cyril explains the difference between strategic leadership and execution focused agencies.
5. Scaling Readiness: Cyril outlines how founders can identify the right moment to scale marketing.

Special Thanks to Our Partners:

• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca.

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.