Ditching the Overhead: How to Operate a High-Impact Marketing Function on a Dime

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore marketing strategies for professional service and B2B firms navigating rising media costs.

Joining us is Brian Brett, Director of Marketing and Communications at Smith + Andersen, guiding full-stack marketing, brand strategy, and client acquisition for one of Canada’s premier engineering consultancies.

Key Highlights

1. Marketing on a Budget: Small businesses can build effective marketing functions cost-efficiently.
2. B2B Marketing Strategies: Long-cycle industries require tailored, high-impact approaches.
3. Communications vs. Marketing: Distinguishing these ensures clear strategic focus.
4. Brand Equity: Strong branding helps firms escape commoditized markets.
5. Corporate vs. Personal Relationships: Both are crucial in winning business.

Special Thanks to Our Partners:

• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca.

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.