AI-Powered Marketing for Startups

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen. In today’s fast-paced digital world, startups must harness the power of AI, automation, and strategic marketing to scale successfully. According to a recent study by Hootsuite, 92% of Canadian businesses use social media for marketing, proving that a strong digital presence is essential for reaching target audiences and driving business growth. In this episode, we sit down with Kira Kelsie , CEO of Kasm Consulting , a leading digital marketing expert specializing in helping startups scale through AI-driven solutions and strategic automation. Kira shares insights on leveraging AI while maintaining human connections, optimizing the customer journey, and real-world strategies that have helped businesses thrive. Key Highlights: How AI & Automation are Transforming Marketing – Kira shares how startups can leverage AI-driven solutions to boost marketing efficiency and drive better results. Balancing AI with Human Connection— Discover how to use automation without losing the personal touch that builds trust and loyalty with customers. Finding & Connecting with Your Ideal Customers – Learn effective audience targeting strategies and how to craft messages that resonate with your audience. The Key to an Optimized Customer Journey— Kira breaks down the must-have elements for a seamless customer experience that drives conversions and loyalty. Success Story: Scaling a Business with Digital Marketing — A real-world example of how Kira’s strategies helped a startup achieve exponential growth and what other entrepreneurs can learn from it. Special Thanks to Our Partners: RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME Google: https://www.google.ca/ For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.