AI for Agencies: Kevin Hayes on the Future of Marketing Strategy

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In this episode, we explore how small and mid-sized businesses can build sustainable, revenue-focused marketing strategies by aligning creativity, data, and operational excellence.

We’re joined by Kevin Hayes, Head of Growth at Soulpepper Marketing, a Vancouver-based agency known for helping professional service firms boost lead generation and intake performance. Kevin brings decades of strategic experience from brands like Deloitte and GE, along with a passion for community-driven impact.

Key Highlights:

1. 2026 Strategy Blueprint: The pillars firms must prioritize for sustainable, data-backed growth.
   
2. The Roughriders Campaign: How a fun insight turned into a national success and reshaped targeting.
   
3. Fixing Missed Leads: Why follow-up failures cost firms revenue and the systems that solve it.
   
4. AI + Lead Response: How teams can boost conversions with faster response habits and smart tools.
   
5. Purpose & Vision: How Soulpepper blends business growth with meaningful community impact.

Special Thanks to Our Partners:

• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Google: https://www.google.ca/
• A1 Global College: https://a1globalcollege.ca/
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.