AI and Storytelling in SMB Marketing with Patrick Gladney

In this episode of the CanadianSME Small Business Podcast, we’re thrilled to welcome Patrick Gladney , founder of Collective Motion, a boutique marketing agency helping small and medium businesses amplify their voices. With a career spanning leading firms like Ogilvy & Mather, Taxi, and Fleishman Hillard High Road, Patrick brings a wealth of expertise in storytelling and digital strategy. Join us as Patrick shares practical advice on tackling marketing challenges, competing with larger companies, and harnessing the power of AI and short-form video content to stand out in today’s crowded digital landscape. Key Highlights: Common Marketing Challenges: How small businesses can overcome obstacles with creative strategies. Competing with Giants: Strategies to thrive in a competitive digital marketing space. AI in Marketing: Leveraging AI to streamline and enhance marketing efforts. Power of Short-Form Video: Creating impactful videos on a budget to connect with your audience effectively. Special Thanks to Our Partners: RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA Constant Contact: https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brand IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME Google: https://www.google.ca/ For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.