Adapting to a Cookie-Less World: Insights from Simon Lewis

In this episode of the CanadianSME Small Business Podcast, we had the pleasure of speaking with Simon Lewis , Owner & Founder of Binary & Co. A digital marketing maven whose passion for technology has taken him from the UK to the scenic shores of Vancouver, Simon leads a team dedicated to crafting strategic digital advertising campaigns that resonate deeply with target audiences. Key Highlights: Simon shares his motivation for starting Binary & Co. from his dining room table. Approaches to developing a deep understanding of clients' customers. Anticipation of changes in analytics and attribution due to the loss of third-party cookies. Binary & Co's unique approach to hiring and employment. Transformation of digital advertising at Binary & Co through AI. We would like to thank Simon for joining us and sharing his expertise and stories. From the inspiring journey of starting Binary & Co. to navigating the evolving landscape of digital marketing, his insights offer valuable guidance for our listeners aspiring to innovate within their own digital marketing efforts. Shoutout to our sponsors for more information find their links below: RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA Constant Contact: https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brand IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME Don't forget to subscribe to CanadianSME Small Business Magazine at www.canadiansme.ca for more insightful episodes that empower your entrepreneurial spirit.