Cambridge Executive Business Insights

Cambridge Executive Business Insights: Rethinking AI is the second series of the podcast from Cambridge Judge Business School Executive Education. Hosted by Jaideep Prabhu, Professor of Marketing at Cambridge Judge, the series explores a timely and provocative question: what if the future of artificial intelligence isn’t about building ever-bigger systems, but about building smarter ones? The series introduces the concept of frugal AI, an approach to artificial intelligence focused on doing more with less. At a time when AI systems are becoming increasingly resource-intensive, Rethinking AI explores alternative paths that prioritise efficiency, accessibility, and purposeful innovation. The podcast brings together leading academics, technologists, entrepreneurs, and business leaders to discuss the ideas, stories, and experiments reshaping how we design and deploy AI. Across the series, conversations explore topics such as low-resource innovation, energ