Encore: Häagen-Dazs vs Ben & Jerry's | Ice Cream Castle | 2

It's 1958 and in New York City, Reuben Mattus is under fire. The big dairies are crushing his family's ice cream business and shutting him out of supermarkets. Desperate, he imagines a new, luxury ice cream with an eye-popping price tag. He calls it Häagen-Dazs and it's going to give his foes the chills.This series was originally released as a Wondery+ Exclusive in 2021.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/businesswarsPlease support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.