Episode 162 Frederick Dudek (Freddy D) Performance marketing takes center court as Jake Tlapek of Finch breaks down demand-side platforms (DSPs) , TikTok SEO , and conversion optimization playbooks that win customers on every channel. He shares his journey from Air Force IT to agency leader and founder-creator, including how posting twice daily sparked 100K+ TikTok followers and a steady stream of leads. You’ll learn why DSPs let brands place ads where buyers actually are —from Hulu to digital billboards—without juggling a dozen dashboards, plus why search isn’t dying, it’s moving (hello, Reddit, Pinterest, and TikTok). Jake caps it with two slam-dunk case studies: a landscaper scaling from 3 to 9 crews and a simple button-color change that 5x’d conversions. Discover more with our detailed show notes and exclusive content by visiting: https://linkly.link/2KPRy Kindly Consider Supporting Our Show: Support Business Superfans®: The Service Providers Edge FREE 30/Min Prosperity Pathway™ Business Growth Discover Call Key Takeaways: DSP dominance: Use demand-side platforms to reach buyers across Hulu, Pandora, podcasts, and digital signage— meet fans where they play . TikTok SEO is real: Search is shifting —1 in 4 TikTok sessions starts with a search; optimize captions, hooks, and on-screen text. Founder-led content wins: Twice-daily posting built Jake’s 100K+ audience and inbound pipeline. Consistency > complexity. Conversions are a game of inches: A button color change lifted a landing page from ~1.2% to 6.5% —micro-tweaks, macro-results. Messaging mismatch kills deals: Most sites speak to the owner , not the customer —rewrite copy to the buyer’s “benefit of the benefit.” Search isn’t dead—just moved: Blend SEO + social search (Reddit, Pinterest, TikTok) to capture intent beyond Google . ROAS that scales: Finch’s DSP programs target money-in/money-out efficiency, with cited 17x ROAS examples. People over pixels: AI is the cream in the Oreo —useful in the middle, but humans bookend the brand experience . Mailbox Superfans Ninja Prospecting Guest Bio: Jake Tlapek is a performance marketing strategist at Finch , known for DSP-driven omnichannel campaigns and no-fluff SEO + CRO execution. He grew a 100K+ TikTok audience by posting twice daily and turns that attention into qualified demand. His wins range from doubling crews for a Chicagoland landscaper to 5x conversion lifts with surgical UX tweaks. Freddy D's Take Jake plays full-court press on performance marketing —open lanes via DSP buys , fast breaks via TikTok SEO , and high-percentage shots with on-page conversion . His stance that “search moves” reframes...
