Identity vs. Brand: Scaling Your Business Beyond Yourself with Rich Kozak

In this episode of What It Takes, Jamie Seeker talks with Rich Kozak, branding expert and founder of Rich Brands. Together, they explore the challenge entrepreneurs face in separating personal identity from business branding to foster scalable growth. Rich explains branding as the perception in others’ minds and shares the importance of aligning personal values with business impact. Jamie and Rich also discuss breaking through ego, sharing vision, and the importance of evolving one's brand to scale effectively. Rich leaves listeners with practical steps to create a brand that makes meaningful, lasting impacts.