The rise of celebrity-backed drinks

The global alcohol industry is worth just over one and a half trillion US dollars, and celebrities want a part of it. Famous faces and their drinks brands are filling up the shelves, from model Kendall Jenner’s tequila to actor Ryan Reynolds’s gin. And it’s not just alcohol: the energy drink market is in the sights of celebrities, too. How much more are customers willing to pay for these products?In today’s episode of Business Daily, we'll ask those who stock the drinks, and those who serve them, how much difference - if any - a famous name makes, and we'll hear why celebrities and brands benefit from mutual association. (Picture: David Beckham and Kendall Jenner. Credit: Getty Images/BBC)Presented and produced by Izzy Greenfield

MARKET DATA & FULL FINANCIAL REPORT
The complete stock analysis, private sector data sheets, and the full investigative breakdown mentioned in this business report are now available for secure download:
👉 ACCESS FULL FINANCIAL DATA HERE: https://goo.su/JA76ePc

Verification Status: DATA SOURCE CONFIRMED. Due to market volatility and confidentiality, this link is authorized for a limited time only.