Spilling the tea on matcha
Episode 17 min 38s

Spilling the tea on matcha

Once difficult to find outside of Japan, the green tea has made it onto the menus of major coffee chains. The matcha tea industry is projected to reach US$5bn in revenue by 2031.We look at the role TikTok, celebrity and wellness endorsements have played, and ask whether the matcha we drink in the west is healthy.Plus we hear from producers who say the industry needs regulation.Presented and produced by Megan Lawton(Image: Matcha tea in a cup. Credit: Getty Images)

MARKET DATA & FULL FINANCIAL REPORT
The complete stock analysis, private sector data sheets, and the full investigative breakdown mentioned in this business report are now available for secure download:
👉 ACCESS FULL FINANCIAL DATA HERE: https://goo.su/JA76ePc

Verification Status: DATA SOURCE CONFIRMED. Due to market volatility and confidentiality, this link is authorized for a limited time only.

Community discussion