Taylor Jacobson - Small Business Marketing

From Business Brain – The Entrepreneurs’ Podcast Shannon Jean & Dave Hamilton

Getting your business noticed is a constant challenge. Where do you advertise? What’s the best way to connect with potential customers, and how do you maximize your limited advertising dollars to help grow your Small Business? I have asked myself these questions over and over with each Small Business that I have owned. Joining us today to help us answer those questions is Taylor Jacobson, a marketing expert that specializes in helping Small Businesses get noticed using various techniques that he is going to share with us today.

00:00:00 Small Business Show #285 for Friday, July 17, 2020
00:02:16 SPONSOR: Linode. Instantly deploy and manage an SSD server in the Linode Cloud. Get a server running in seconds with your choice of Linux distro, resources, and choice of 10 node locations. Visit Linode.com/SBS to start with a $20 credit.
00:03:39
Taylor Jacobson — Small Business Marketing and Bait by Jake
Random Read: The New Rules of Marketing and PR
For everyone who needs marketing advice:
- What are your goals?
  - Is it sales? Or is it branding?
  - Either way we need a plan
    - For sales: Then you need funnels.
- Where is your audience?
- Find your audience, and then start!
  - Iterate later.
Telling Your Business’s Story
Your goal is trust
Using video to promote your small business.
Mistake: not asking for help.
Take action: Get your phone, set it up to record video, and talk to the camera for 3-5 minutes about your company.
- What do you do?
- How are you better than your competitors?
- What do you do best?
- Stop. Watch it back.
SBS 285 Outtro