Paul Goodman & PuraVida Bracelets Execution on an Idea – SBS 56

Ever sit on the beach and have a great idea? Paul Goodman and his business partner did, bought 400 bracelets from cart vendors, traveled home and PuraVida bracelets was born! They sold their first batch, ordered more, started and now they sell 50-100 thousand bracelets each week. Paul tells Shannon and Dave about all kinds of things … including the first public announcement of new products (and they’re not bracelets!).

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