Keirsten Sires Founder of LRT Sports

From Business Brain – The Entrepreneurs’ Podcast Shannon Jean & Dave Hamilton

Our listeners may not know that both Dave and I have sons that just graduated High School and are headed to college in the fall. We have both discussed the lengthy process of getting everything prepared to help our kids be successful when applying for and ultimately choosing a college. It’s been a bit more complicated with the Covid situation and if you have an athlete that is trying to play NCAA sports, it can be even more difficult this year.

Thankfully, today we have the Founder of LRT Sports, Keirsten Sires as our guest. LRT specializes in helping student-athletes overcome challenges and find success. Keirsten shares her journey with LRT Sports as well as some great tips to students and parents about the recruiting process.

Join your hosts Shannon Jean and Dave Hamilton as they dive into this fascinating niche business. After the show, be sure to leave us a 5-star review to help support the content we hope you love and find useful.

Read the Full Transcript of the show:

Unknown Speaker 0:01
Hey everybody. Welcome to another edition of the Small Business show. How you doing Dave?

Dave Hamilton 0:05
I’m alright Shannon, how are you today?

Unknown Speaker 0:07
Good good I’m excited about the show today we have a unique, a very specialized business with a super smart and enthusiastic small business owner there. Yeah. interested in sharing her story with everybody.

Unknown Speaker 0:24
unique is the right word. I think eventually they will have competition though. Oftentimes, if you have a unique business, that’s not necessarily a good thing if you realize you have no competition, that should give you some pause and ask why is there no like why is no one else? Yeah, could be no demand, no demand night, but who should stop here in the beginning, or it could and it could put a target on your back. You’re right. Yeah. Yeah, for sure. Well, yeah, yeah. at best. It puts a target on your back. And I think here is best case scenario, I think. I think that’s Yeah, that’s thecase. If you thinking along those lines, you need to think, Okay, well, how do we build this moat around us. So where there’s a significant barrier to entry for others that come after us? And maybe that’s the relationships that you build. Maybe there’s some kind of cost structure that you’ve developed that would make it harder for someone else to get in there. But it’s definitely something to think about. And I didn’t even think about until you brought it up. So I’m glad you did. Yeah, yeah. During the interview, I’m like, how come nobody’s doing there’s people doing similar things? Yeah. And so like, it’s not it’s not completely alone on an island, but it’s, you know, it’s it’s out. It’s on a peninsula for sure. So, yeah, that’s cool. really valuable. very timely for you and I with our Yeah, and this is a very valuable service. very valid. Yeah, for sure. Yeah.

Dave Hamilton 1:48
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Alright, man, I’m Uh, I’m eager to share this with everybody. You’re good to go. So am I. Yeah, I’m totally ready. Let’s do it. He is Shannon Jean, I’m Dave Hamilton. And this is Episode 278 of the Small Business show.

Keirsten Sires 3:41
I think if you have like your let’s assume that you have your proof of concept and you know, you know that you’re going to make some money from it and that it’s a v