Creating a Community

From Business Brain – The Entrepreneurs’ Podcast Shannon Jean & Dave Hamilton

Episode 686 opens with sponsors Shopify and Paka Apparel, plus a quick birthday nod to Dave. Dave recaps a concert trip to Hampton, VA: a cool, round, indoor Hampton Coliseum with great sound, but a struggling town he wouldn’t visit except for shows.

Shannon then details how consistent posting on X led to coaching requests, a $5/month subscriber DM that grew unwieldy, and ultimately the Kajabi-based “$5 Reseller Mastermind.” He built lead magnets and a weekly newsletter (5,500 subs), added paid upgrade programs (Costco, eBay, Poshmark, Facebook Marketplace), and replaced 1:1s—canceling 118 appointments—in favor of bi-weekly group calls with 60–70 attendees. Nearing 1,500 members ($7,500/mo baseline before upsells), he runs $100, 90-minute workshops and emphasizes his core mantra: simple but hard work—“buy with math, sell with emotion.” He shares how community wins and teaching have been deeply fulfilling and says this is just the beginning.

00:00:00 Business Brain – The Entrepreneurs’ Podcast #686 for Wednesday, September 24th, 2025
- September 24th: National Punctuation Day
00:02:26 Hampton Coliseum is fun…Hampton, Virginia is the town that time is forgetting
00:03:49 Hey, Shannon, how’s it going?
- Started with posting on X, found a great community of business peers
- Shannon found his niche!
- Hey, Shannon…would you coach me?
- Lesson learned: do it for free at first, and…
- Collect Testimonials!
- Senja.io is the testimonial platform that Shannon used
- Then used Kit.com to collect emails from things he was giving away
- Started an X subscription for $5 per month
Sponsors
- 00:10:51 SPONSOR: PAKA. Softer than Cashmere and warmer than wool. Visit Go.PAKAapparel.com/BRAIN to grab your PAKA hoodie and free pair of alpaca crew socks.
- 00:12:40 SPONSOR: Shopify – For anyone to sell anywhere, sign up for a one-dollar-per month trial period at Shopify.com/BusinessBrain and upgrade your selling today!
00:14:00 But seriously, Shannon, how’s it going?
- Now that I’m taking their money, I need to give them something!
- Created a DM group for subscribers on X…
- Kajabi is a better mastermind: Shannonjean.com/mastermind
- But Shannon was stuck at Five Bucks Per Month!
- Don’t upSELL, just offer paid upgrades
- Canceled 118 appointments and now I do a free group call
- Added collaboration workshops
- 00:23:23 Posted 31,000 times on X in 18 months
- It’s not easy, but it’s simple
00:26:02 Business Brain 686 Outtro
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