Building in Reverse

From Business Brain – The Entrepreneurs’ Podcast Shannon Jean & Dave Hamilton

In this episode of Business Brain, we celebrate International Podcast Day by talking about building your business in reverse. Before you build the app, the community, or the program, talk to the people you want to serve. Shannon launched his first cohort after conversations with more than a hundred people who told him what they needed, how they wanted to get it, and what they’d pay. It was far more successful than he expected. Dave spots the secret ingredient: a well-managed ego that lets you admit you don’t know and lets your customers shape the vision.

Then ask the hard question about your existing business: who wants this? You’re probably not your customer anymore, and when you really listen, the answer is usually about service, not price. We close with a quick tip that’s really a mindset shift. Get a tall tripod for your phone and get comfortable on camera, because unpolished, founder-led video beats AI slop every time. That’s how you show up, connect, and keep living the Charmed Life.

00:00:00 Business Brain – The Entrepreneurs’ Podcast #792 for Wednesday, September 30th, 2026
00:01:27 September 30th: International Podcast Day
00:03:05 Building in Reverse
- Vision combined with beginner’s mind
- …with a well-managed ego
- Who wants this?
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00:17:38 Buy a tripod for your phone
- ShiftCam SnapStand Max
00:22:35 Business Brain 792 Outtro
- This Episode’s Big Takeway: Get Comfortable In Front of a Video Camera and Record
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