building but cute

Building a business is hard. Building a plush toy business out of a storage unit? That’s… well, but cute.building but cute follows the messy and imperfect journey behind creating but cute — a venture back plush toy brand built to celebrate all of our quirks and flaws. Each week, Mikey shares the honest and chaotic process of starting a brand from scratch - from designing anxious plushies, to hand-packing hundreds of orders, to raising capital from investors.Come for the plushies, stay for the chaos. New episodes every week!