One Author, One Year, Million-Copy Results | Your Biz Needs a Book with Todd Sattersen #1

What if a publisher only worked with one author annually? Todd Sattersen from Bard Press explains their unusual model that's produced several multi-million-copy bestsellers. Todd shares how Bard chooses their single author-for-the-year from thousands of hopefuls. We discuss the 10-year expertise rule, why second-time authors are preferred + why he looks for authors who are really focused on writing above everything else. Plus, the red flags that kill book deals + why kindness matters as much as platform. This is part 1 of a 3-part series with Todd covering how publishers really work, what it takes to sell serious numbers + the research that predicts book success. And look for more episodes in the Your Biz Needs a Book series. Books discussed in this episode: The One Thing - Gary Keller The Little Red Book of Selling - Jeffrey Gitmer 100 Best Books of Work and Life - Todd Satterson Todd's Website: bardpress.com ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list