Super Apps Dive (Grab, GoTo & WeChat), Vietnam’s World-Class Education System & Founder Leadership Transitions (Spenmo)

“As a country, investing in education is a no-brainer. It can increase the marginal productivity of the citizens, thus increasing GDP. Often, education gets politicized. There’s also a cultural aspect where rich people want their kids to go to better schools. They spend money on them and take control of what their kids learn. It can lead to a bifurcation where you can have more or less resource schools. That leads to people pulling their kids out of public systems to go to private systems, which also leads to defunding of public systems and eventually to a negative cycle.” - Shiyan Koh

“At the end of the day, you have to be really clear and honest with yourself on what the actual math of user acquisition and repeat usage is. Be disciplined in seeing cohort profitability and getting people to come back. People do a lot of price comparisons and they don't have as much loyalty. It makes the additional usage of other services weaker, whereas anyone who has gone to China and used WeChat or Ali, has really been blown away by that ecosystem where you can do anything and everything runs on the same payment rails. Ultimately, that is incredibly sticky and compelling.” - Shiyan Koh

“It's important for Southeast Asia’s education system to be well-managed. You need both the quality of management and the quantity of capital to go into it. Vietnam is turning into a technology hub because they are highly sophisticated in computer engineering and how they're looking at the world. Everyone says Vietnam is so good, but they don't talk about the education system decisions that were made 30 years ago. People ask what it takes for this country's ecosystem to be a great technology place. I say we have to talk about education today and in 30 years, we're going to see the tech system ecosystem evolve.” - Jeremy Au

In a thought-provoking conversation between Jeremy Au and Shiyan Koh, several key insights emerge. The discussion covers product-market fit, the challenges of monetization, the importance of customer education, and the dynamics of leadership transitions in companies. They also delve into the Vietnamese education system, highlighting its success and the factors contributing to its effectiveness. One key takeaway is the need for startups to carefully consider their monetization strategies and align them with customer behavior and willingness to pay. It is crucial to understand the value proposition and educate consumers effectively to generate recurring demand and avoid pulling forward future demand.

The discussion on leadership transitions reveals the ongoing debate between founder-led companies and the introduction of professional management. While some companies benefit from founder leadership throughout their growth stages, others thrive with the expertise of experienced managers. The conversation highlights the importance of striking the right balance between technical skills and management capabilities.

Watch, listen or read the full insight at https://www.bravesea.com/blog/vietnam-education

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