Become Incorruptible - The Truth Behind Successful Businesses | Eric Ries - E700

Join Jeremy Au on the BRAVE Southeast Asia Tech Podcast for an exclusive masterclass with Eric Ries, legendary author of 'The Lean Startup' and the new book ‘Incorruptible: Why Good Companies Go Bad... and How Great Companies Stay Great’. They dive deep into the future of company building, how the AI boom is dramatically accelerating startup velocity, and why the standard venture capital playbook is often fundamentally broken. Eric reveals insights from his new research on corporate governance, explaining why ruthless business practices actually destroy long-term value and how true trustworthiness is a company's greatest asset. Essential listening for founders, operators, and VCs across Singapore, Indonesia, Vietnam, the Philippines, Thailand, and Malaysia who are looking to scale resilient, high-integrity startups.

Watch, listen or read the full insight at https://www.bravesea.com/blog/become-incorruptible-eric-ries

Get transcripts, startup resources & community discussions at https://www.bravesea.com

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00:00 - Introduction & The Myth of Ruthless Business

01:21 - The Origin Story of "The Lean Startup"

04:24 - Achieving Product-Market Fit During a Recession

07:19 - Eric's Identity Shift: From Engineer to Global Author

09:23 - How "Lean Startup" Principles Apply to the AI Boom

12:00 - The New Book: Protecting Your Company's Mission

18:35 - Why "Good Governance" Can Actually Destroy Value

23:55 - Overcoming the Pressure to Exploit Customers (The Costco Example)

32:21 - Founder Transitions & The Story of Novo Nordisk

38:28 - AI Agents vs. Human Creativity: Eric's Contrarian Take

41:00 - AI Fact-Checks Eric Ries Live

43:04 - Key Takeaways & Conclusion