Navigating Business Growth with Katlyn Slocum

In this engaging conversation, Katlyn Slocum shares her journey as a creative director and the evolution of her business. She discusses the importance of understanding client needs, effective branding, and the role of technology in modern business practices. Katlyn emphasizes the significance of website optimization for lead generation and the necessity of clear deliverables in client relationships. The discussion also touches on personal growth, family concerns, and the impact of AI on the industry, providing valuable insights for builders and entrepreneurs alike.