Better Storytelling Builds Trust with Julia Bonner Zade

Brad sits down with Julia Bonner Zade, founder of Pierce, to talk about why storytelling, visibility, and a clear point of view matter for builders, architects, and design professionals. Julia explains how firms can build trust before the first conversation, use PR and LinkedIn more intentionally, and show up with authority in a crowded market. She also shares why going quiet during uncertain times can be a missed opportunity for leaders who want to stay relevant.