TWiB: The Brown Hotel holiday cocktail competition, Eastern Light Distilling's new $60M distillery, Willett Pot Still Reserve Cask Strength

It's This Week in Bourbon for September 25th, 2026. The Brown Hotel is holiday cocktail competition titled "Top of the List", Eastern Light Distilling is moving forward with building a $60M distillery, and the release of Willett Pot Still Reserve Cask Strength.Show Notes: The Brown Hotel hosts "Top of the List" holiday cocktail competition benefiting Toys for Tots Eastern Light Distilling secures $23.1M investment to build $60M contract facility in Morehead Willett Distillery unveils Willett Pot Still Reserve Cask Strength wheated bourbon B.R. Distilling Co. expands allocation for Blue Note Honey Bourbon and Rye Cask releases Learn more about your ad choices. Visit megaphone.fm/adchoices