550 - Leaving Jack Daniels to Start New with Jeff Arnett of Company Distilling

Where do you go when you're on top? That could be said for elite quarterbacks or CEOs of top 20 global companies. But if you're the master distiller for the largest whiskey brand on planet earth, what could you possibly do next? We get to answer that today as we are honored to have Jeff Arnett back on the show. He was a prior guest back on Episode 150 when he carried the title of Master Distiller for Jack Daniel's. Since then, he's gone into a new venture and is now testing his grit in startup life as a partner with Company Distilling. We talk about the feelings he had when he left and what sort of vision he set for himself with this new role. We get into the business a bit further with distribution and more but I won't spoil the insight he shares. Show Notes: Jeff's pivotal decision to leave Jack Daniel's after 20 years The creative freedom he found at Company Distilling Insights on crafting a weeded bourbon with a unique maple finish Analysis of the whiskey market's evolution and consumer trends A look at Company Distilling’s community-centric vision Reflections on his passion for cars and the shift towards electric vehicles Learn more about your ad choices. Visit megaphone.fm/adchoices