267 - Putting the High Malt in Bourbon with Tim Piersant and Grant McCracken of Chattanooga Whiskey

What does it take to put all your money on the line, ignore the experts, fight the law, and spend years experimenting with different mash bills and barrels? That’s what Tim Piersant, CEO, and Grant McCracken, Head Distiller, of Chattanooga Whiskey did. Against all odds, they launched a bourbon that features Tennessee High Malt. We talk about the early successes and challenges of the business and get into the whiskey itself. Show Notes: This week’s Above the Char with Fred Minnick talks about SRPs. What kind of music do you like? Tell us about your background. How did you get into whiskey? Do you have a favorite kind of beer? When did it become legal to distill in Chattanooga? Tell us about the early days of the business. How did you fund the business? How did you decide what kind of whiskey you wanted to make? Talk about the experimental distillery. Why did you decide to use malt? How did you know it would have future potential? How did you recreate the process to scale up? How did you know when it was ready to be released? Tell us about your entry and distillation proof. Talk about the high proof version. What can we expect to see in the future? Support this Podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices