209 - Warehouse Fires and Heaven Hill’s Bottled in Bond Relaunch on Bourbon Community Roundtable #34

A warehouse disaster is a large concern for the bourbon industry, but some people in the community make jokes and laugh at the situation. Should this be considered normal? Heaven Hill phased out their 6 Year Bottled in Bond product that was a true bargain brand to many bourbon consumers and launched a very similar product with a 3X price increase. Was this a good move by Heaven Hill? Are they competing in a high price bracket? Did they just cannibalize their own products? Is this the first #KentuckySnub? We tackle all this and more on Bourbon Community Roundtable #34. Show Notes: This week Ryan talks about launching a bourbon brand. Look for a new segment called Whiskey Quickie launching next week. Brian Harra’s Sazerac Brands v. Peristyle: Bourbon History Matters as a Matter of Law - https://brianhaaracom.files.wordpress.com/2019/07/haara-bourbon-history-matters-as-a-matter-of-law-ky-jeanrl-2019.pdf Jim Beam Warehouse Fire Heaven Hill 7-Year Bottled-in-Bond Was it the right move to discontinue 6-Year BIB and relaunch with 7-Year at a higher price point? Do you think this product competes with the Woodford and Knob Creek price point? Is Heaven Hill competing against themselves? Why wouldn't Heaven Hill launch in Kentucky on day one? How do you best support retailers that elevate prices for hard to find bottles? Learn more about your ad choices. Visit megaphone.fm/adchoices