A Quest To Discover The Greatest Multivitamin On The Face Of The Planet.

2 years ago, I decided I was fed up with supplements.

Just freakin' tired of all the tablets, capsules, pills, powders and oils. And bottles. Lots and lots of plastic bottles scattered everywhere.

I distinctly remember the day I finally decided something needed to change. It was when I swung open the door of my refrigerator to dive into my daily regimen of vitamins, antioxidants, nutrients, micronutrients, fish oils...

...and I realized it was getting overwhelming. Sure, it was better living through science, but it was anything but simple.

I'm sure you've experienced the same thing.

You open what seems like nearly a dozen different bottles to launch into your morning supplement regimen....

...or you pack your suitcase to travel and struggle to prioritize which bottles to shove into your limited suitcase space...

...or you spend an inordinate amount of your precious time tracking, ordering and restocking your vitamin D or your fish oil, or your greens, or your multi-vitamin or your minerals or your antioxidants or your amino acids...

You get the idea. Supplement clutter, supplement confusion and utter lack of supplement simplicity.

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9 Reasons You May Not Want To Throw Out All Your Supplements

Now don't get me wrong. I don't think supplements are an inconvenient and unnecessary curse that should simply all be tossed out.

There is certainly evidence that consuming nutrients from a healthy diet can be more beneficial than relying strictly upon supplements, but even if you're eating a “healthy” diet, studies have shown that it is nearly impossible in our modern era to get all our nutrients, vitamins and minerals only from food. For example, a recent paper by scientists from the Council for Responsible Nutrition in Washington reports:

"Large portions of the population had total usual intakes below the estimated average requirement for vitamins A (35%), C (31%), D (74%), and E (67%) as well as calcium (39%) and magnesium (46%). Only 0%, 8%, and 33% of the population had total usual intakes of potassium, choline, and vitamin K above the adequate intake when food and multivitamin use was considered. The percentage of the population with total intakes greater than the tolerable upper intake level (UL) was very low for all nutrients..."

"...Conclusions: In large proportions of the population, micronutrient sufficiency is currently not being achieved through food solutions for several essential vitamins and minerals. Use of age- and gender-specific multivitamin supplements may serve as a practical means to increase the micronutrient status in subpopulations of Americans while not increasing intakes above the upper intake level."

So how on earth could this be? Is the planet broken or something?

There's actually nine reasons for the failure of modern diets to