Start Something That Matters

Outlines the origins of TOMS, detailing Mycoskie's trip to Argentina, where he first encountered the alpargata shoe and the problem of children lacking footwear, which led to the creation of his "One for One" business model that pairs a sale with a charitable donation. Beyond the TOMS story, the text functions as a motivational and practical guide for conscious capitalism, offering anecdotes from other purpose-driven companies like Method, SENDaBALL, and VeeV, emphasizing the importance of storytelling, simple business models, overcoming fear, and building trust in a successful enterprise. The author also provides various tips and resources for entrepreneurs on topics ranging from frugal start-ups and leveraging social media to finding one's passion and incorporating giving into a business's core DNA.

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