Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry

Offers an extensive look into the evolution of the U.S. automotive industry, primarily focusing on the shift from mass production to lean production. It details Ford's pioneering role in assembly line innovations, the subsequent rise of General Motors' marketing strategies, and the changing relationships between manufacturers and suppliers. Furthermore, the text explores labor dynamics, the impact of societal shifts on consumer preferences, and the industry's transition from a national to a global market, alongside the ongoing quest for sustainable transportation solutions.

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