Episode January 27, 2025 22 min 31s

Dressing Modern Frenchwomen: Marketing Haute Couture, 1919–1939

This Book explores the evolution of French haute couture and its marketing strategies from 1919-1939. The study analyzes fashion magazines and catalogs to understand how designers and the fashion press constructed the image of the "modern woman," examining the interplay of class, gender, and modernity in clothing styles. It also investigates the business aspects of haute couture, including the competition, copying, and economic challenges faced by designers and textile manufacturers during this period. Furthermore, the research considers the role of fashion in promoting a specific image of femininity, including its relationship to sports and changing social expectations for women. Finally, the impact of political events, such as World War I and the Depression, on the fashion industry and women's clothing choices is considered.

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