Episode May 15, 2026 16 min 26s

101 Creative Problem Solving Techniques: The Handbook of New Ideas for Business

From Book Shelter Book Shelter

A practical guide for fostering business innovation. The author argues that because of the accelerating pace of global change, companies must master creative problem solving (CPS) to remain competitive. The material outlines a structured eight-stage CPS model, moving from environmental analysis and problem identification to the generation of alternatives and final implementation. A significant portion of the text is dedicated to individual and group techniques, such as fishbone diagrams, association, and metaphors, designed to bypass mental blocks. By transforming raw creativity into valuable innovation, Higgins provides a roadmap for managers to improve organizational efficiency and product development. Ultimately, the source emphasizes that innovation is a learnable skill essential for any firm’s long-term survival.

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