Black Friday Online Spending Surges, In-Store Traffic Drops

Black Friday 2022: Record Online Spending, Shifting Shopping TrendsConsumers spent a record-breaking $11.8 billion online on Black Friday, a 9.1% increase from last year, according to Adobe Analytics. The surge in online spending was driven by AI-influenced choices and social media advertising. Popular items included video game consoles, electronics, and home appliances. Despite a decline in in-store traffic, overall Black Friday sales saw a 4.1% increase, with online sales jumping 10.4% and in-store purchases rising 1.7%. The shift towards online shopping is expected to continue, with Adobe predicting another record-breaking $14.2 billion in spending on Cyber Monday. DNN | The Daily News Now! The world’s first global local news network. Every city. Every story. AI powered. Hosted on Acast. See acast.com/privacy for more information.