Nicky Billou, a two-time New York Times bestselling author, shares how he transformed his business through podcast guesting. Facing a $500,000 revenue loss during the 2020 lockdown, he appeared on over 670 podcasts, generating $450,000 in part-time sales. Nicky highlights the importance of a sales-focused approach and recommends using AI-driven platforms to book podcasts affordably, bypassing costly ads or agencies. His method offers a powerful way to drive leads, close sales, and scale revenue efficiently.
