Beyond the Handbooks

Welcome to Beyond the Handbooks — practical insight from the minds behind the manuals. This is the podcast for travel advisors who want to think deeper, sell smarter, and build stronger businesses — beyond what fits on the page. Hosted by the authors of the best-selling Travel Advisor Handbooks series - CLIA Hall of Famers Michael Akana and Christopher Grum , plus Elite Cruise Counsellor Scott McAlister . Each episode, we take the concepts you know, the challenges you face, and the questions you don’t always get clear answers to — and talk through what actually works in the real world. Because our handbooks are just the beginning. Let’s go beyond .