Most blokes are taught that putting yourself last is the noble thing to do but Matty and Rob reckon that’s a load of crap. If you’re constantly running on empty, sacrificing yourself for everyone else, and calling it ‘doing the right thing,’ you’re actually just sabotaging your own potential. This episode is all about flipping that mindset. The boys dive into why taking responsibility for yourself isn’t selfish, it’s necessary. They call out the trap of talking big but never taking action and break down how self-care and self-improvement aren’t luxuries they’re the foundation for showing up better in every part of your life. If you want 2025 to be the year you stop making excuses and start backing yourself, this one’s for you. No fluff, no soft talk—just real, honest convo on what it takes to become a better bloke. Tune in. Help us help the blokes who need it: https://www.betterblokeproject.org/pages/donate-now Join the BA group (blokes only, sorry ladies): https://www.facebook.com/groups/280770292436702 Find us on socials: https://www.instagram.com/betterblokeproject/ https://www.facebook.com/thebetterblokeproject/ https://www.tiktok.com/@betterblokeproject Timestamps: 00:00:00 - Introduction 00:01:18 - Prioritizing Yourself in 2025 00:01:44 - Your Potential is Your Responsibility 00:02:42 - The Relentless Pursuit of Excellence 00:05:29 - Finding Time for Self-Improvement 00:06:44 - The Benefits of Exercise 00:08:06 - Healthy Eating Habits 00:09:32 - Setting Goals and Building Momentum 00:14:12 - Getting Out of a Rut 00:17:00 - Accountability in Self-Improvement 00:20:21 - Regular Health Checks 00:24:13 - Communication in Relationships 00:25:30 - The Importance of Validation 00:26:13 - Learning to Say No
