Has being 'woke’ done more harm than good? Or are we just too scared to admit it? In this episode, Matty and Rob rip into the "woke" movement and its chokehold on modern society. While it’s brought some fairness and inclusion, it’s also unleashed cancel culture and turned honest conversations into landmines. Why can’t blokes speak their minds anymore without getting crucified? The boys take no prisoners as they tackle corporate virtue signaling, the hypocrisy of modern activism, and what all this means for being a bloke in today’s world. If you’re sick of walking on eggshells, this one’s for you. Strap in. Help us help the blokes who need it: https://www.betterblokeproject.org/pages/donate-now Join the BA group (blokes only, sorry ladies): https://www.facebook.com/groups/280770292436702 Find us on socials: https://www.youtube.com/@BetterBlokeProject https://www.instagram.com/betterblokeproject/ https://www.facebook.com/thebetterblokeproject/ https://www.tiktok.com/@betterblokeproject Stick to the juicy bits: [00:00:00] Intro. [00:01:05] Woke culture's impact on society. [00:06:45] Corporate Equality Index explained. [00:09:41] Elon Musk and free speech. [00:14:46] US election's impact on Australia. [00:17:10] Bud Light marketing backlash. [00:20:24] Creative freedom in comedy. [00:25:10] The importance of the messenger. [00:30:31] Virtue signalling in corporate decisions and marketing [00:36:23] Sound advice from lived experience.
