Bending The Trend

Bending The Trend, hosted by Norm Volsky of MVP Growth Partners, is a show built for benefits leaders who want to learn directly from their peers how to manage rising healthcare costs without sacrificing employee well-being. Each episode features candid conversations with forward-thinking benefits executives who share how they’ve successfully leveraged point solutions like advanced imaging, musculoskeletal care, behavioral health, and more to reduce spend, improve outcomes, and put money back into their employees’ pockets. Bending The Trend delivers practical case studies, proven strategies, and peer-to-peer insights designed to help benefits leaders make smarter decisions about innovation and spend. At its core, the show is about empowering benefits leaders to learn from each other’s real-world experiences, spotlighting the solutions and strategies that truly move the needle in bending healthcare’s cost curve.