🔍 Key topics include: What is Connected TV (CTV) and how it differs from OTT The state of streaming in MENA: Shahid, Netflix, YouTube, Starzplay, ZEE5, TOD & more Ad-supported vs. subscription-based streaming: who's winning? How high CPMs on CTV can still deliver ROI Cross-platform viewership and subscription fatigue Innovations like shoppable content and smarter audience targeting What brands and agencies should know before entering the CTV space 💡 Whether you’re in advertising, media, or tech, this episode will give you a deep look into one of the fastest-growing channels in digital marketing. 🔗 Listen now and get ahead of the curve on the future of TV in the Middle East. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
