Ep 177. Do You Really Understand What Marketing And Promotion Is?

There is some sort of shame around putting these two words together: dance & money (or art & sales). And I strongly believe that this is one of the main blocks for many talented dancers on why their career is not as successful as they wish it to be. There is a misconception as if treating your art as a business will destroy the nature and essence of the art itself, as if suddenly you will stop being an artist. I honestly think that such belief is a very comforting excuse for many artists on not taking responsibility for ALL aspects of their work. It feels much safer to stay in the comfort zone of a dance studio, focusing only on the training element of your profession, and ignoring everything else. But you don’t have to choose between art and business. There IS a way on how to stay true to yourself and your art, AND make a decent living as a professional dancer.