Behind the Pipeline

Most go-to-market strategies are built on outdated playbooks. Behind the Pipeline is where those playbooks get challenged — and rewritten. Hosted by Jay Cameron, this podcast dives into the real strategies behind modern growth: product positioning that actually converts, messaging that cuts through noise, competitive intelligence that wins deals and the rise of AI-powered GTM. You’ll hear from founders, product marketers, and revenue leaders who are rethinking how companies go to market — and what it takes to stand out today. Built alongside Launchera.ai , a platform connecting startups with experienced product marketers, this podcast is designed to give you the edge in how you position, launch and scale.